We have a passion for health, wellness and fitness, we believe in making the best possible health and wellness products that we can with ingredients from New Zealand and around world.

All our products are thoroughly researched for their effectiveness, quality and ease of use.

Our aim is to improve the health of anyone who uses our products and make a difference to their lives. We only want the best products for ourselves our family and friends so we take pride in making the highest quality products that you can trust.

We manufacture all our products locally with a dedicated production facility in Christchurch, New Zealand.

As a brand of PURE Group Limited, we also have two other lifestyle & sports nutrition brands in our family: PURE Sports Nutrition and PeakFuel.